The hidden cost of running on memory.
- 01Work orders on clipboards & WhatsApp
- 02Hours written by hand — labor under-billed
- 03A claims file no one can find
- 04Invoices sent three days late
Marine companies don't lack work. They lack visibility.
Work gets done — but it can't be traced, measured or trusted. We replace memory with a single, disciplined record.
One live operation — every job visible.
- 01Every job is one traceable thread
- 02Hours & parts captured live, billed in full
- 03A complete file for every vessel
- 04Same-day invoicing, synced to QuickBooks
One record. Zero memory.
The method · Since 2019 · 150+ yards
The same yard, running on memory.The same yard, now on the record.
BeforeSpreadsheets & guesswork
call back??NO DEMO BOOKED
AfterOne live record
My agenda
June 2026Today
SMTWTFS
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No events
Billing OverviewDEMOJuneQ2Last 12M2026
Revenue
2026
€208,017.76
+20%2025
Expenses
2026
€129,220.00
+163%2025
Profit
2026
€78,797.76
-37%2025
Cashflow balance202420252026
ExpensesIncome
60.00050.00040.00030.00020.000
One connected system, not six tools.
Built from scratch by marine and aerospace engineers — every module feeds the next.
Work orders — the hub
Create, assign and track every job in real time, linked to a vessel, a technician and a deadline. Everything else connects here.
SchedulingAssignmentsStatusesPhotos
Vessel profiles
A permanent file per vessel — every order, quote and invoice from day one.
Technician time
Hours logged live from the phone — zero paper timesheets, labor billed in full.
Inventory & parts
Real-time stock tied to work orders. The parts hunt ends.
Invoicing + QuickBooks
Bill from the finished job with e-signature, synced to QuickBooks on every plan.
Run the yard. Not your memory.
From dock to invoice — one record holds it all
Four weeks, from conversation to control.
A guided implementation — not software you're left to figure out alone.
Week 01
04
Week 01Diagnosis
Map the real operation
We walk the yard and circle every failure point — like an aviation inspection. Where work begins, where it leaks, where it goes silent.
Week 02Configuration
Shape Starnapp to your yard
Vessels, job types, parts catalog and pricing — built around how you actually quote, charge and bill. Not a generic template.
Week 03Training
Every role checked out
Hands-on workflows — service writers, technicians, parts desk, dispatch and ownership. In English or Spanish. No PDF dumps.
Week 04 →Go-live
Launch on one live record
You go live with QuickBooks synced, your team on the system and a single accountable expert on call. The discipline holds.
0
Annual vessel inspections by our founder
~1 per working day
0wk
From first call to fully live
3× faster than typical
0
Of consulting included in subscription
No hourly bill
Impact at the operational level · benchmarked
With SMSTypical yard
Labor hour capture rate
100%76%
Same-day invoicing
94%14%
Work order traceability
100%23%
Trusted by the crews who run it.
Verified Starnapp users running marine service businesses every day.
Since switching to Starnapp we're more efficient, the team communicates better, and workflow is faster. It changed how we work every day.
★★★★★
"I've used Starnapp since 2019 and the improvements have been outstanding. Running my entire day from a single platform is the best part."
★★★★★
"Since switching to Starnapp we're more efficient, the team communicates better, and workflow is faster. It changed how we work every day."
150+Companies on Starnapp
★★★★★
"Having a complete file for every vessel — all jobs, every quote, every invoice from day one — is a total game changer."
★★★★★Rated on Capterra
★★★★★
"Moving off manual processes made an immediate difference — fluid communication, automated tasks, better organization. No regrets."
★★★★★
"Running my entire day from one platform changed everything — work orders, hours, parts and invoicing finally connect."
4 wkCall to go-live
Network coverage
FL
Florida
US
United States
LA
Latin America
Four ways to run a boatyard. One that actually works.
A frank comparison of SMS + Starnapp against the realistic alternatives.
— Capability
Keep using paperStatus quo
Generic field-service softwareAdapt your ops to the tool
Hire an outside consultant$200/hr · 6-month project
SMS + StarnappAuthorized partner
Built for marine specifically
Implementation included — no hourly bill
Live in four weeks
Bilingual support (EN / ES)
QuickBooks integration on every plan
Single accountable expert post-launch
Predictable monthly cost
— SMS + Starnapp is the only option that checks every box
Software and the expertise to make it stick.
Consulting isn't an add-on or an hourly invoice. Diagnosis, configuration, training, QuickBooks integration and bilingual support are all included in the Starnapp subscription we facilitate.
One predictable subscription — no separate consulting fees. Operational diagnosis & mapping Included
Full platform configuration Included
Role-by-role training Included
QuickBooks integration Every plan
Bilingual ongoing support EN / ES
Alejandro Téllez
Co-Founder, Starnapp · CEO, SMS FL LLC · Orlando, FL
Aerospace doesn't leave anything to memory. Neither should a boatyard.
Marine + aerospaceEngineering background
300+/yrVessel inspections
Orlando, FLUS base · 28°32'N
EN / ESBilingual delivery
You work directly with the person who built the method.
Strategic Marine Solutions is led from Orlando by the co-founder of Starnapp — bringing the process discipline of aviation, where an inspection leaves nothing to memory, to the working boatyard.
When you partner with SMS, you're not handed off to a support queue. You get a single, accountable expert who knows marine service, knows the platform, and stays with you after go-live — in English or Spanish.
How much is your yard leaking?
Move the sliders. We'll show you what disciplined work order capture is worth — every month, in your own numbers.
97Hours recovered / month
$8,465Revenue recovered / month
Everything you need to decide.
What does it cost?
You pay one Starnapp subscription. The implementation and consulting — diagnosis, configuration, training, QuickBooks integration and ongoing support — are included, not billed separately. We'll size the right plan for your operation on the demo call.
How long until we're live?
Typically four weeks from the first call to a fully operational system, structured as diagnosis → configuration → training → go-live. We move at a pace your team can absorb.
Do you work with yards outside Florida?
Yes. We're based in Orlando and work in person across Florida, and remotely for service centers and yards throughout the US and Latin America — the same implementation, delivered in English or Spanish.
Does it work with QuickBooks?
Is the platform built for marine specifically?
Yes — Starnapp was built from scratch by marine and aerospace engineers for boatyards, mechanics and marinas. It's not a generic field-service tool adapted to fit; it speaks your operation's language out of the box.